OUR STORY | HIT THE TEA

IT’S TIME TO HIT THE TEA!

HIT THE TEA is a media commerce startup that plans and markets healthy F&B brands for millennials.

We are not just a manufacturer that makes “products” based on the company needs, but rather a team that quickly identifies consumer needs and plans “content” and creates "culture".

2017

HIT THE TEA food theme blended tea series launched

Displayed in Olive Young, Boots H&B store

Pop-up at Hyundai Department Store

2018

Achieved 130 million Won at crowd funding platform Wadiz

Seoul Cafe Show Cherry's Choice Awarded

Super Matcha official launched

2019

Seoul Cafe Show Excellence Award in Creative Design

Super Matcha Seongsu, Super Matcha Garosu-gil store opened

Achieved supplying 300+ partner stores nationwide

2020

To be displayed at Harrods, UK for the first time as a Korean tea brand

Super Matcha RTD(Energy Drink) launched

FLAGSHIP STORE

SUPER MATCHA

Seongsu

Super Matcha Seongsu is filled with dry and unaffected materials such as concrete, granite, and stainless steel, which completes the space restrained and emptied that customers can solely focus on rich matcha. The store also presents the world’s first matcha whisking robot arm called “Malo”, which is sophisticatedly engineered to imitate tea master’s matcha whisking movement that makes a cup of perfectly foamy matcha all the time.

19, Seoulsup 6-gil, Seongdong-gu, Seoul, South Korea

ANTENA STORE

SUPER MATCHA

Garosu-gil

Super Matcha Garosu-gil is fulfilling its role as an antenna shop by being located in the area where many brands demonstrate their experimental spirits.

The polycarbonate kiosk is designed to attract anyone to

experience our matcha. Our signature ice-cream so-called, “The-Tea Cone” is a perfect harmony of black coconut and matcha, on top of a black squid ink cone.

36, Dosan-daero 13-gil, Gangnam-gu, Seoul, South Korea